Selected work / Visual Content / Generative AI
Lummiby Udemy
Overview
An ongoing collection of AI-generated imagery created for Lummi, exploring how emerging creative tools can be used to produce distinctive, design-led visual content.
Needs
The challenge was to create imagery that remained useful and adaptable without falling into the generic look of traditional stock photography. Each image needed enough character to stand on its own while still working across branding, editorial, social and digital applications.
Solution
I developed the collection through prompt design, visual research, art direction, iteration and curation, experimenting across portraiture, fashion, lifestyle, objects and more conceptual imagery. Rather than building everything around one fixed aesthetic, I focused on creating strong individual visual ideas with considered composition, lighting and atmosphere. The collection has since grown to over 1,000 images and generated more than 250,000 views and 79,000 downloads.
