Selected work / Art Direction / Campaign
Messi x KithCollaboration
Overview
A visual reinterpretation of the existing Messi x Kith collection, focused on elevating the campaign imagery through art direction, photo editing and a stronger editorial treatment.
Needs
The collection already had a strong product and visual identity, so the aim was not to redesign the clothing, but to explore how the imagery could feel more considered, premium and campaign-driven. The challenge was to enhance the existing photography without losing the character of Messi, the garments or the Kith brand.
Solution
I reworked the campaign imagery through retouching, colour treatment, composition and graphic intervention, creating a more cohesive visual world around the collection. The edits focused on stronger hierarchy, atmosphere and consistency across the images, allowing the product and Messi to remain the focus while giving the campaign a more polished, editorial feel.
